The opening ceremony of MediaNowSTL concluded with a noteworthy board discussion held by staff members of the St. Louis Post-Dispatch. Reflecting on personal experiences covering the Ferguson case, each member shared thoughtful advice that students and instructors alike cannot get enough of.

Think of every article as your homepage. Load it with hyperlinks, video & photo. Focus your headline as it is everything. @brosepd #mnstl15

— Mitch Eden (@cmeden) June 21, 2015

“Social media has got its own life,” @kodacohen says. “People see what they want to see.” #mnstl15 — Erica Smith (@ericasmith) June 21, 2015

#MNstl15 You have to be responsible because you’re the professional. @ayulo reminds student journalists to verify, verify. — Sarah Nichols (@SarahJNichols) June 21, 2015