Family-run bike shop serves families

Sam Balmer

Ellie Toler

Green walls covered in bike equipment, a hundred bicycles on the floor, the sound of The Beatles playing in the background — welcome to the Ferguson Bicycle Shop at 429 S. Florissant Road in Ferguson, Mo., where they’re opened every day but Sunday.

“I guess our focus is more family-oriented,” said Gerry Noll, founder and owner of Ferguson Bicycle Shop. “Our logo kind of tells a story — a mom, a dad and a little kid on a bike.”

After working at Emerson for 34 years, Noll retired and opened Ferguson Bicycle Shop in April of 2011.

“I loved bicycling,” Noll said. “The closest local bicycle shop closed about five years ago. So when I retired, I thought, ‘We have a large bicycling community here, a healthy and active community.’ I thought we needed a bike shop.”

It’s a local, family-run business; Noll’s youngest son Michael also works in the shop, along with a handful of mechanics.

“My second motivation was to work with my son on something, to establish a business that I could handle and turn over to him,” Noll said. “Usually we swap hours off. There aren’t many days when we’re here together.”

Noll said Ferguson Bicycle Shop specializes in one brand, Jamis Bicycles, which are only available for purchase in bike shops where they can be professionally assembled. As an elite-level dealer of Jamis Bicycles, Noll is able to offer bicycles for prices below the manufacturer’s suggested retail price. Customers can also go to Ferguson Bicycle Shop for bike repairs, maintenance and tune-ups, which are free for the first three years after purchasing a bike.

“There’s no downside to bicycling,” Noll said. “It’s good for your health; it’s good for the environment. None of us are hardcore, competitive bicyclists. We’re more focused on families and recreational bicycling.”

Customer John Kriebel said he thinks bicycling is a great way to commute, and he often bikes up to the shop to talk to Noll and the other employees.

“It’s close by, and they’re all real nice people,” Kriebel said.